was founded in April 1981 as a LAND-ROVER specialist. In 1982 WCB became an authorized Parts – Service – Warranty dealer by then current North American Distributor, Jaguar-Rover-Triumph Inc., this would include Triumphs and MGs when it became apparent there was not enough Rovers residing in the Bay Area. JRT would soon change to Jaguar Cars Inc., and in 1986 Rover would establish a new office in America, Range Rover NA, later LRNA. With this came new vehicles, hence new business. We are no longer an authorized dealer though.

My association with Rovers began in February 1960, the year my Father joined the Rover Motor Company of North America Limited in South San Francisco, California, as the Product Development Engineer. I was nearly two. From that day on I’d forever have a love for the vehicle. As a true enthusiast, I had every Land Rover toy one could imagine, and still have most of them! I also collected (and destroyed!) every sales booklet ever printed. I would eat, breath, talk, ride in, and drive Land Rovers! And I still do! Currently I own a 1967 109" NADA Wagon, a 1995 Defender-90 rag-top, and a 1994 Disco V8i... the '91 GDE having burned to the ground on Donner Pass on November of 2000.

PHOTOGRAPHS… Upper-Left: This is the Rover Motor Company of North America Limited original office at 373 Shaw Road; standing in front of the Rover 3-Litre is Richard Green, I’m the one hanging on the door of the 88" LR. Below-Left: Inside Shaw Rd Office, early ‘60s. Bottom-Left: Out front in 1961, note the Dormobile on the right. (R.F. Green Collection).

My enthusiasm for the product led me to begin an apprenticeship with British Sports Car Service in Hayward, CA., in the early 1970s, among the vehicles I’d work on were LAND-ROVERs. In the late ‘70s I’d work for British Leyland at their Northern California port facility, and by ‘81 open WCB. In 1990 I joined RRNA as a Field Engineer, after which I’d re-open WCB and found "ORE".

During my association with the marquee, I have had the opportunity to witness many new and unusual Land Rovers, most of these being throughout the 1960s, ‘70s, but we can not forget those of the ‘80s and ‘90s either. In addition, we at West Coast British/WCBR have modified, created and restored a number of vehicles ourselves, some of which we’d like to share with you here.

Once you’ve completed a brief trip down memory lane, you’ll find any number of parts and accessories for your Land Rover vehicle, including specialized parts built and sold only by us. If you have any questions regarding those items listed, or those not listed, please feel free to call us with your inquiries. Don’t forget we service Rovers daily!